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Find Your Why
February 26 @ 6:30 pm - 7:30 pm
What does your brand stand for? What it is your Why?
Your why, your brand purpose, creates connections. It is defined as the reason you exist beyond the drive to make money. It appeals to the part of the brain that drives action and triggers trust.
As you build your brand you need to make sure everyone understands your Why and that it’s driving everything you do. This alignment is going to be the biggest factor when it comes to making sure your Why makes the intended connection and inspires the most action.
• Learn how to find the why in your leadership
• Learn how to find the why within your company and with your partners
• Learn how to find out if your why resonates with your audience
• Learn how to find out if the way you’re currently talking about your brand communicates your why
Speaker Profile: Irene Zumbo has over a decade of experience in working with small and medium businesses to create compelling brands. She has a thorough understanding of the startup culture as startupper herself, having co-founded a branding and promotion creative agency and running her own design studio.
RSVP now or call +44 (0)20 7684 2972 / +44 (0)78 11 577 637 for more info.