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Find Your Unique Brand Identity
February 18 @ 6:30 pm - 7:30 pm
Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression.
A solid brand identity is a critical factor for developing customer loyalty, customer retention, and a competitive advantage.
Business owners often feel they know the brand inside out, or what they want it to be.
The workshop challenges the attendees to think about things in depth, and gives the opportunity to point out any contradictions between what the brand promises, what is achievable, and what it really offers.
The deliverables from a brand workshop include a clarified personality, vision, and voice that will play a crucial role in the development of the new brand, right down to the design elements that will be used across for all your marketing efforts and strategies.
Speaker Profile: Irene Zumbo has over a decade of experience in working with small and medium businesses to create compelling brands. She has a thorough understanding of the startup culture as startupper herself, having co-founded a branding and promotion creative agency and running her own design studio.
RSVP now or call +44 (0)20 7684 2972 / +44 (0)78 11 577 637 for more info.